Analisis Nilai Pengalaman Berbelanja Online Melalui Experiential Marketing
نویسندگان
چکیده
منابع مشابه
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متن کاملTitle: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
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ژورنال
عنوان ژورنال: JURNAL ILMU MANAJEMEN DAN BISNIS
سال: 2013
ISSN: 2503-3522,2337-411X
DOI: 10.17509/jimb.v4i2.1007